Microsoft Integration technology Conference

Why you should attend INTEGRATE 2017 (USA)?

Published on : Aug 17, 2017

Category : Events



Are you an Integration expert? Want to get up to speed on the Microsoft Integration technologies? Want to hear what the Microsoft Product Group is up to, their vision and road map? Missed INTEGRATE 2017 London edition? Then INTEGRATE 2017 USA is the answer to all these questions. BizTalk360 and ServiceBus360 are thrilled to partner with Microsoft and present INTEGRATE 2017 USA on October 25-27, 2017 at Microsoft Redmond Campus, WA. INTEGRATE 2017. Here’s what Jim Harrer, Pro Integration Group PM at Microsoft and Saravana Kumar, Founder/CTO BizTalk360 have to say about the INTEGRATE 2017 USA event.

Why you should attend INTEGRATE 2017?

In today’s world, integration has become crucial in the success of any organization. Gone are the days where individual monolithic applications solved our big problems like CRM, ERP, etc. Today, the applications are connected, not just on-premise but it extends to the cloud based SaaS products like Salesforce, Workday, Dynamics 365 etc. 10 years ago the world of integration was very small. It was just BizTalk Server, WCF and few end points like FTP, File, SMTP etc. However, today the landscape is bigger and more complex. In the past 5 years or so, Microsoft has invested significantly in various technology stacks both on-premise and in the cloud realizing the challenges what companies are facing making this connected systems work together. It’s important to understand how various technologies join together to provide a consolidated platform. Today if you are doing integration on Microsoft stack, you need to be aware of at least these following technologies
  • Microsoft BizTalk Server
  • Azure Logic Apps
  • Azure Service Bus Messaging
  • Azure Relays
  • Azure EventHubs
  • Azure Event Grid
  • Azure Stream Analytics
  • Azure API Management
  • Azure Functions
  • Azure Application Insights/Log Analytics, and
  • Third party products like BizTalk360 & ServiceBus360
So where can you learn deep dive about all these technologies directly from the people who had built these technologies?
“INTEGRATE 2017 (USA) is the only option”
There is no other option for you to learn deep dive about all these technologies within a short period of time (3 days intense). If you are confused in the phase at which things are moving and need to get clarity on the over all road map and direction the Microsoft Integration world is moving, you need to be present at INTEGRATE 2017. We are also pushing hard from our end to make people understand the importance of Integration in Microsoft stack and this event is pretty much organized more on community spirit. If you are attending a 1-week instructor led training or any technology conference (ex: Ignite, Inspire) that spans for 4 days, the typical cost will be around $2500 to $5000. However, we are organizing INTEGRATE 2017 for $599. More than that, the generic technology conferences like Ignite will have session covering a wide range of technologies and you’ll hardly find sessions here and there talking about INTEGRATE, whereas INTEGRATE 2017 is purely focused on one-and-only INTEGRATION.

Event Details

  • October 25-27, 2017
  • Building 92, Microsoft Campus, Redmond WA
  • 25 Sessions
  • 30 Speakers (Microsoft Product Group & Microsoft MVP’s)
This is our second global event this year. We are simply repeating the success we had in INTEGRATE 2017 (London) this year. There were close 400 attendees from 50+ countries across Europe who attended the event.  You can get the glimpse of the event watch the videos here INTEGRATE 2017 (London) Videos & Presentations Are you still not convinced? 🙂 Don’t miss out, register today and take the early bird offer.

Keynote & Sessions

We are delighted to announce Scott Guthrie, Executive Vice President at Microsoft will be delivering the Keynote speech on October 25. Scott’s presence in the event simply signifies the importance of Microsoft Integration technologies in Azure and On-Premise. Scott will be delivering the keynote addressing the Microsoft Vision and Roadmap for Integration. INTEGRATE 2017 USA Keynote You can find the speaker list and the agenda on the event website


We already opened registrations for INTEGRATE 2017 USA event. The early bird registrations for tickets closes on August 31st (which is just about 15 days away!). The pricing model for the event is pretty simple as shown below. We have a special offer to avail a discount of $100 (on each ticket) if you book 2 or more tickets. So what are you waiting for? Register for the event here. INTEGRATE 2017 USA Pricing


We are also opening up sponsorship opportunities for this event. There are sponsorship packages available at different levels. If you are interested to sponsor this event, please contact us at with the subject line “INTEGRATE 2017 USA – SPONSOR DETAIL”. We hope to see you at INTEGRATE 2017 (USA)!